To the editor:

Imitation of people with disabilities is not an acceptable advertising tactic. A local furniture store has far outstepped its bounds with its current ad in the Lawrence Journal-World and on television. The ad states, “With prices this low, I must be stupid,” and several pictures of a man acting like he has mental retardation are shown.

It’s unfortunate that this store cannot focus its advertisements on quality of service or quality of product rather than making fun of other people. I can hardly believe my eyes that such an appalling, classless and offensive ad was expected to bring in business. This ad completely reinforces my plans never to shop at this store.

Kelly Evans,

Lawrence