Marketing ploy

To the editor:

A “What would Jesus drive?” campaign, and the sponsors wonder why people don’t take them seriously?

Some members of society are trying to take Jesus/God out of our lives. Others want to exploit Jesus to bring attention to their cause, in this case, eliminating sport utility vehicles. Society rejects this ludicrous attempt at exploitation.

David Burress (Public Forum, Nov. 26) chastises us because we do not accept this specific invoking of Jesus in this “unexpected and non-traditional way.” David, the reason we reject the question and campaign is because it is intellectually void and as such trivializes Jesus. If the sponsors are really concerned about greenhouse gas, why aren’t all vehicles being questioned versus just SUVs? Why can’t your campaign stand on its technical merits? Why do you need Jesus?

The whole issue of global warming and what causes it is still unresolved. And specifically, the role of human activity is very much in question. The current models for climate change do not adequately represent all of the processes that contribute to variability of the climate system. There are calls to improve the lack of a coherent national climate model program. A National Research Council’s report on adapting to global change concluded we would have little difficulty adapting to such warming if it were to occur. Many aspects of the catastrophic scenario have already been largely discounted by the scientific community.

Society can see through these nonsubstantive, self-serving ploys. These types of ploys will always fall on deaf ears.

David Reynolds,

Lawrence