I’ve had email after email asking me if I know when the annual General Mills cereal sale will be at HyVee this year and I now have an answer:

The fabulous “Your Cereal Is Basically Free” sale on General Mills cereals will begin THIS WEDNESDAY, August 31! I’ll wait while you celebrate….

The details of the sale are a little different from last year, but the principal is the same. I talked with the manager of HyVee on 6th Street and here is what I learned:

– All General Mills cereals are included in the catalina sale, select cereals will also be greatly reduced in price … to the point that they are basically free after coupons and catalinas.
– Buy 4 General Mills cereals and use the $4/4 coupon to be found in their weekly flyer. After you check out, you will be given a $4 off your next order catalina.
– You may use other manufacturer’s coupons in conjunction with the sale and catalinas, inching you further and further towards “free” cereal.
– You will only receive ONE $4 catalina on each transaction whether you purchase 4 boxes of cereal of 40. If you plan on purchasing multiple boxes of cereal, you will need to conduct multiple transactions of 4 boxes. HyVee on 6th street will allow you to conduct several transactions in a row provided there is not a line. (And, well, that’s just good coupon form.)
– In addition, they will also allow you to “Roll” your catalinas from one transaction to the next.

Your transactions could look something like this:

Buy 4 General Mills Cereals

Use $4/4 HyVee coupon from weekly flyer

Use any combination of manufacturer’s coupons to equal off 4 boxes of cereals

Use $4 Off Your Next Order catalina

You may actually find yourself needing to purchase extra items because you cannot receive “Cash Back” on a transaction at HyVee.

Luckily … with all of that cereal on sale HyVee will also be running a $0.99 sale on half gallons of milk Thursday, Friday and Saturday.

Included in the General Mills sale this year will be fruit snacks. These will be eligible for the $4/4 HyVee coupon, but will not print a catalina. They will be priced at $1.99 each. With no other coupons but the one from the flyer, you will be getting them for $0.99/each.

Now….where can you get your hands on some manufacturer’s coupons to sweeten these deals?

In today’s Journal World you will find a $0.50/1 various General Mills cereals coupon.

There are a variety of coupons from the 8-07 General Mills Sunday Back to School insert

$1/2 Basic 4, Chex, Fiber One, Honey Nut Cluster, Oatmeal Crisp, Raisin Nut Bran, Total, Wheaties from 7-31 Smart Source

This is a great example of a sale that can be utilized for strengthening your own stockpile and taking a moment to donate some extras to local charities.

Happy Shopping!

All of the info I received on rolling catalinas and doing multiple transactions was from the manager at the 6th street HyVee. I am not sure what policy will be utilized at the 23rd Street HyVee… be sure to let us know if you have been over there!