If you missed out on tickets for Saturday’s Kansas Craft Brewers Exposition, or if you simply want to maximize your intake of beer and beer-related events within one weekend, you’re in luck.

Merchants Pub and Plate is hosting the second annual That DAM Beer Event at Abe and Jake’s Landing Friday, and, as of press time, there are still enough tickets available to eclipse last year’s attendance, says Merchants co-owner Emily Peterson. (As of Tuesday afternoon, organizers had sold about 200; they’re hoping to surpass 300.)

That DAM Beer Event, which benefits Downtown Lawrence Inc., will include 16 brewers from the Sunflower State and beyond, focusing on a “different set” of breweries from those showcased at Saturday’s Kansas Craft Brewers Exposition.

“It almost feels like every week there’s a new beer launching in our market,” Peterson says. “So, one of the cool things about this event is you’ll see a lot of beers that you won’t necessarily see in stores.”

That includes the aptly named Against the Grain (Louisville, Ky.) and Lost Coast Brewery out of Eureka, Calif., and Stillwater Brewing Co. from Stillwater, Okla. They’re among Peterson’s more obscure favorites. Also available: gluten-free options from Woodchuck, Angry Orchard and Estrella Dura.

The shindig, slated for 7 p.m. to 10 p.m., will once again feature food-beer pairings by Merchants chef/co-owner T.K. Peterson, though unlike last year’s inaugural event, the 12 “heavy appetizers” will be circulated throughout the floor space all evening long — meaning, no waiting in line for food, theoretically.

Among Chef Peterson’s favorite pairings: scotch olive (a twist on the scotch egg) with Weihenstphaner Hefe-Weizen, Reuben potato croquettes with Humboldt Brewing Red Nectar, and Free State Brewing Co.’s Cloud Hopper IPA partnered with a cheddar, broccoli and beer soup.

Guests can also expect a dessert display and a station stocked with pretzels, cheese and such.

“Anybody who buys the $50 ticket gets all the food and beer they could want,” Emily Peterson says.

Within reason, because we’re dealing with alcohol here. She adds, “We’re trusting people to mind their P’s and Q’s.”

Tickets can be purchased at www.abejakes.com, Merchants (746 Massachusetts St.) or The Granada Theater box office at 1020 Massachusetts St. For more information, check out That Dam Beer Event on Facebook.