A Kansas fan looks through the game program during the fourth quarter from the top of the stands on Saturday, Oct. 7, 2017 at Memorial Stadium.

If anyone found it hard to watch the Kansas football team play in a 43-0 road loss to TCU last weekend, you weren’t alone.

Playing in primetime for the first time since 2009 on a network television station, the Jayhawks produced only 21 yards of offense and trailed by 24 points at halftime. Most people avoided turning on the channel.

With a full slate of college football games in primetime, along with Game 7 of the American League Championship Series between the New York Yankees and Houston Astros, KU’s game against TCU drew record-low viewership in primetime.

According to sportsmediawatch.com, Kansas-TCU had 1.2 million viewers and a 0.7 rating on FOX, down 50 percent from last year’s game between Oklahoma and Texas Tech in the same window.

The 0.7 rating was a record low for a college football game on primetime over-the-air TV. Previously, the record low belonged to Baylor-Iowa State on FOX in 2015.

Leading into the KU-TCU primetime game, FOX received strong ratings from its earlier games, including 3.0 million viewers and a 1.9 rating for Oklahoma-Kansas State.

Among the other primetime games last weekend, Michigan-Penn State delivered 6.95 million viewers and a 3.9 rating on ABC while USC-Notre Dame produced a 1.8 rating with 2.99 million viewers on NBC.