Congratulations on being voted the “Best of Lawrence”! How does it feel to receive this recognition from the community?

We’re incredibly proud to be voted Best of Lawrence!

We try to keep our business very simple – we want to have the best place for our employees to come to work and the best place for our customers to purchase and service their vehicles. Anything car related – we want to be here to help and to treat people like we want to be treated.

What do you believe sets your business apart?

Bob Sight Auto Group is a family owned and operated business that has had strong roots in the Kansas City area for over 100 years. We are proud to bring the Sight family’s way of doing business to Lawrence. That includes being transparent and being fair and honest when doing business. Those are our core values that we don’t stray from.

Can you provide a brief overview of your business’s history?

The Sight family’s automotive legacy began in 1923 when Jack Sight and his two brothers, Dave and Harry, opened the first Chevrolet franchise in Kansas City. After Jack’s passing, his sons, Bob and Bill expanded the business in Kansas City. Bob passed away in 1982 and his two sons, Rob and Tom took over the business and purchased a Ford store in Lee’s Summit, which they named Bob Sight Ford, after their father. Tom’s sons Zachary and Brian continue the Sight family legacy and are current owners of the Chrysler Dodge Jeep Ram and Honda stores in Lawrence and two stores in the Kansas City area.

Community support is crucial. How do you engage with the local community?

Community is everything. Word of mouth is key to doing business in Lawrence and so we try to be very involved. We have helped support the Ballard Center, the Lawrence Schools Foundation and Cottonwood. We try to be as involved as we possibly can, not just as a business, but we also encourage our employees and give them time off work to be involved in their community to contribute as much as we can.

Could you share an example of how your business has embraced innovation to stay ahead of the curve?

Our approach focuses on enhancing the digital experience and catering to consumer preferences for convenience, transparency, and efficiency. Today’s customers want access to information quickly and prefer streamlined processes that allow them to avoid lengthy dealership visits.

Our goal is to create an environment where transparency is prioritized–no hidden fees, no surprise conditions, and no pressure to finance or trade-in to access the listed price. What you see online is what you pay, with complete clarity on every step. This commitment to honesty and straightforward transactions is a cornerstone of our business, setting us apart in the industry.

We’re also adapting to the various ways customers prefer to buy: some complete the entire process online, while others may do a portion online and finalize in-person, and still others prefer a traditional in-person experience. Whether a customer wants to complete everything online, handle part of the process digitally, or come in and go through their options over time, we’re here to support them at every step, ensuring a seamless and personalized experience.

Are there any upcoming events that you’re excited about and would like the community to know?

As the holiday season kicks off, manufacturers are rolling out their annual Black Friday and year-end sales events, offering fantastic incentives to customers. Here at Bob Sight Honda and Bob Sight Chrysler Dodge Jeep Ram, we’re joining in with our own November invoice sale. Every new vehicle in our inventory will be available at the true dealer invoice price, ensuring complete transparency and value for our customers.

We’ve made this process simple–each vehicle’s invoice will be clearly displayed on the showroom walls so you can easily find the car you want and see exactly what you’ll pay. It’s all part of our commitment to making the car-buying experience straightforward, easy, and fully transparent.

The “Best of Lawrence” title often indicates a commitment to excellence in customer service. How do you ensure that every customer has a positive experience with your business?

Our primary goal is to ensure a positive experience for every customer we serve, as we interact with hundreds of individuals daily. While we strive for excellence, we acknowledge that there are challenges along the way. That’s why our management team regularly reviews customer feedback and satisfaction metrics, and we conduct training sessions every week for our service advisors, sales consultants, and management staff.

One key area we’ve identified for improvement is communication–both internally and with our customers. Since opening in February, we’ve recognized that enhancing our communication has been vital for our growth. To address this, we’re investing in new technology to streamline customer interactions, particularly in service scheduling. By the end of the year, we will implement a new tool to help customers easily schedule their service appointments based on their needs and available hours.

Additionally, we offer shuttle services to ensure our customers have convenient options for getting home or picking up their vehicles.

We’re dedicated to continuously improving our processes to better serve our community.