City of Lawrence seeking community input as part of effort to update brand and marketing
photo by: Mike Yoder
The City of Lawrence is looking for community input as part of an upcoming update to the city’s brand and marketing strategies.
The city allocated $100,000 toward the effort. That includes $81,535 toward a contract with Guide Studio, with the remainder used for implementing the consultant’s recommendations, according to city spokesperson Porter Arneill.
The city selected Guide Studio, described as “place-brand” consultants, as part of a request for proposals process. The city’s RFP states in part that the city is seeking a comprehensive brand marketing campaign in support of the city’s strategic plan, which will be the basis of the “brand refresh.” The RFP states the city is seeking a brand that will “drive business attraction and retention, energize current residents and position our City as a desirable place for future residents.”
Arneill said the city’s current logo and style guide dates to 2007, and the city has not refreshed or updated its brand since. He said the brand refresh will benefit the community because it helps the city better communicate and engage with Lawrence residents and those who work in or visit the city.
As part of the process, the city has a 10-minute online survey about brand perceptions, which Arneill said will help the city understand what the community sees as the city’s best and most distinct characteristics. A virtual meeting will also be held Wednesday from 5:30 to 7:30 p.m. Participants must sign up via Zoom in advance.