From the Lawrence Daily World for June 23, 1910: “Enthusiasm will reign supreme on Massachusetts street tomorrow night when the people will turn out to enjoy for the first time the Great White Way with its hundreds of 80 candlepower lights. For several weeks the Lawrence Railway and Light Company has been furnishing a temporary illumination with 32 candlepower lights, but tomorrow night at 8:30 the street will be a blaze of light and the event is to be celebrated in proper form. The Lawrence band will be out in force and will parade the street playing its merriest tunes, there will be boys with banners announcing the growth of Lawrence, there will be surging crowds of happy people…. Lawrence has more automobiles according to its population than does Kansas City. Calculating that the population of Lawrence is 15,000 there is a motor car for every 20 people. In Kansas City the ratio is one car for each 350 inhabitants. Probably the chief reason may be traced to the unusually large number of miles of brick pavement. Probably another reason, equally as logical, is that Lawrence people enjoy motoring and possess sufficient simoleons to gratify this desire.”