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Longtime East Lawrence business Miracle Video closing


Soon, the corner of 19th and Haskell won't be quite so miraculous.

The owner of the longtime East Lawrence fixture Miracle Video has announced the store will close by the end of the year.

"It is just the changing nature of distribution," said owner Don Jochems. "There is so much Red Box, Netflix, Internet streaming. I personally feel people are trading quality for convenience. It is the same thing that has happened with record shops and bookstores."

Jochems thinks the video store, 1910 Haskell Ave., has been in business for about 25 years, although he admits that with dates, he's kind of like Nicolas Cage with a monologue — not good.

If you remember, Miracle Video actually started out in North Lawrence in a tiny, tiny building next to one of the gas stations on North Second Street. (VHS players were almost bigger than the building back in those days.) Then the store expanded over to the East Lawrence corner of 19th and Haskell about 15 years ago, Jochems estimates.

"When the business first started, I didn't know a single person who owned a VCR, and a lot of them cost $600 or more to buy," said Jochems, who has owned the business for the last eight years but managed it for about 15 years prior.

Then video stores started popping up everywhere. But technology has caused the industry to shift again, and now the industry has become a bit like a Kevin Costner accent — tough to recognize. Jochems said to his knowledge the only true video stores left in town are Family Video at 23rd and Louisiana, Hastings at 23rd and Iowa, and the granddaddy of the Lawrence video scene, Liberty Hall in downtown.

Jochems notes the Lawrence Public Library has become a pretty big player in the video market too, although he said he doesn't think that has had much of an impact on his business.

"That really has always been for more of the library crowd," Jochems said.

That perhaps isn't the best way to describe Miracle Videos' niche. It carried new releases like everybody else, but Jochems said the store always tried to be a leader in carrying off beat films and cult classics. Plus, let's not ignore the elephant in the room any longer, the store also had a reputation of being one of the larger adult video stores in the city, Jochems said.

"People wanted it, so we carried it," Jochems said.

Jochems said the store could close as early as Dec. 1. He said part of it will be dependent on how quickly the store sells its inventory. He estimates there are 15,000 movies that have been part of his rental inventory that he is now putting up for sale, with prices starting at a dollar for many titles.

"It is a sad note, but I'm a little relieved that I've made the decision," said Jochems, who isn't sure what he'll do in the future. "I just don't see it getting better at this point, unless there is some sort of miraculous thing like how vinyl records got popular with the kids again."

In other news and notes around town:

• For all you K-10 commuters, If news of Miracle Video's closing has left your stomach feeling like the plot of an Adam Sandler movie — empty — there's news on the fast food front. McDonald's will be opening its new store along Kansas Highway 10 in De Soto on Thursday morning. A spokesman with Lawrence-based Dobski & Associates — the owner of the McDonald's store — said the restaurant will open at 12:01 a.m. on Thursday morning. The new 89-seat restaurant — which replaces a 22-year old McDonald's restaurant — will have dual drive-thru lanes and a more modern design.

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  • Comments

    he_who_knows_all 4 years, 6 months ago

    I'll miss the "smut hut" at Miracle video. Good times.

    Rick Aldrich 4 years, 6 months ago

    It has been open for at least 30 years. I moved here in 83 and use to rent VHS movies from the store in north lawrence when it was there. MEMORIES!!!!!

    kenos 4 years, 6 months ago

    I don't know who's going to keep the shelves and shelves of videos I seem to require. Not me!

    jack22 4 years, 6 months ago

    Video killed the radio star, the internet killed the video store.

    Scott Morgan 4 years, 6 months ago

    Oh NO this closing hurts! Red Box smed box, Netflix, loved the advice on films and walking out with a bag of movies.

    Reminds me of a time when I was invited to a Chevrolet party for the Midwest general manager many moons ago. I a littlewig. A lot of bigwigs, and decided to ask one why they discontinued the legendary El Camino.

    Waiting for a complicated business industry type answer, the engineer responded "nobody buys them anymore."
    Same with real video rental places struggles I guess.

    Clickker 4 years, 6 months ago

    This comment was removed by the site staff for violation of the usage agreement.

    Scott Morgan 4 years, 6 months ago

    This comment was removed by the site staff for violation of the usage agreement.

    Rae Hudspeth 4 years, 6 months ago

    Don, thank you for all the years and hours of late night viewing, from N Lawrence days on to when I moved away from the East side.

    I see what you did there, Chad.. well played references!

    local_support 4 years, 6 months ago

    Whatever it was you agreed to but didn't read when you signed up to comment on this site.

    Commenting has been disabled for this item.