LJWorld.com weblogs Town Talk
Proposed budget would reduce free parking downtown, limit funding for retiree marketing
In my household, July means the start of two seasons: This is about the time that my wife’s refusal to turn on the air conditioner causes the kids and I to set up Gatorade stations throughout the house, and it is when city officials really start to dive into their budgeting process.
Fortunately, the weather has been cool this week, so there’s been plenty of time to focus on the budget. We’ve already reported that City Manager David Corliss’ recommended budget for 2014 calls for a 0.4 mill increase, which amounts to about $9.20 per year in extra taxes on a $200,000 home.
But the budget has a lot more details in it than just the bottomline. Here’s a look at a few other items of interest:
• There may be one fewer place for downtown motorists to park for free. As part of his budget, Corliss is proposing that the top level of the public parking garage in the 900 block of New Hampshire Street no longer be available for free parking. City officials several years ago agreed to make the top level of the garage free to park as a way to encourage more use of the garage. Usage of the garage, however, is not expected to be a problem in the future. Already, demand is up because of the multi-story apartment building at 901 New Hampshire, and more motorists are expected to be in the area as a new hotel/retail building gets built on the southeast corner of the intersection. By the way, hotel developer Doug Compton has told me he expects to get started on construction of the hotel around July 10.
• Perhaps we won’t get to make those fun commercials to attract retirees to Lawrence after all. Corliss’ budget does not recommend funding $30,000 for an annual marketing campaign to attract more retirees to the community. This will be an interesting one to watch because the city and county already have spent good money to get the ball rolling on retiree attraction. In January, commissioners agreed, along with the county, to award a $34,500 contract to Lawrence-based Kern Group to develop a comprehensive marketing strategy to attract higher-end retirees to the area. The contract calls for the group to create a title/slogan, a logo, a Web site, a package for marketing materials, and concepts for various print, broadcast and online advertising. Kern was up-front with officials that he expected it would take an advertising budget of about $60,000 to $80,000 a year to get the message out. If city officials don’t chip in $30,000 for the effort, I’m not sure where that leaves the commitment from the county or private stakeholders who may have made donations. We’ll have to wait and see. In the meantime, a fantastic advertising campaign hangs in the balance. I can see the commercial now: Retirees doing keg stands and streaking down Jayhawk Boulevard, followed by the tag line of “Lawrence: Where you are never old enough to know better.”
• Of all the books in the Lawrence Public Library, there must not be one entitled: How to Get Your Budget Request Fully-Funded at City Hall. Corliss is recommending a $100,000 increase in funding for the library as it prepares to move into its expanded facility downtown. But library leaders had asked for $175,000 increase. It is not unusual for agencies not to get everything they ask for, but how Corliss is proposing to fund this $100,000 increase is unusual. He recommends that the library fund dip into its rather paltry cash reserves to fund the $100,000 increase rather than raising the mill levy to do so. The library fund has about $235,000 in cash reserves, so this increase will eat up a good part of it. The strategy goes against the grain of one of Corliss’ long-held budget philosophies that permanent expenses need to be funded by permanent revenue sources. But in talking with Corliss, I think he is just hoping to buy time until the 2015 budget. The library’s first full year in its new facility will be 2015, and Corliss has said he has not forgotten what city officials told voters when they approved the $19 million expansion of the library. Officials told voters that they would provide the library additional money to operate the larger library. It was estimated a 0.5 mill increase would be needed for additional operational expenses. Thus far, the city only has funded a 0.2 mill increase for library operations. My crystal ball tells me to be on the lookout for a 0.3 mill increase in the 2015 budget.
• The new Rock Chalk Park recreation center will have a goal to shoot for — sort of. The 2014 recommended budget calls for the recreation center to generate about $715,000 in revenue, if it were to be open for a full year. But it won’t be open for a full year in 2014, so it won’t generate that much revenue. But that’s the number the city is shooting for once it is open full-time. As city officials said all along, the amount of revenue the center generates won’t be enough to cover its expenses. The 2014 budget — once again assuming a full year of operation — projects expenses for the center will be about $350,000 more than revenues. I believe revenues for the center will include things such as gym rental fees, class fees generated by the center, tournament and league revenue and concessions.
Ah, concessions. Maybe they’ll have a good deal on Gatorade. My kids and I sure hope so.