City considering becoming a bigger player in local broadband market
It is fair to say that there already has been quite a bit of pot-stirring lately when it comes to providers of high-speed Internet service in Lawrence.
First, The World Company (the parent company of this Web site) sells Sunflower Broadband — the longtime, locally owned dominant provider of Internet service in the city — to Knology. Then, Knology sells itself to Colorado-based Wide Open West, which apparently has marketing people who drink a lot of caffeine because it officially goes by the name WOW!. Just to keep you on your toes, though, Knology hasn’t yet changed its name to WOW! here in Lawrence.
Meanwhile, the Internet provider Lawrence Freenet changed its name to Wicked Broadband and has begun expanding its service. (Its marketing people must drink whatever you drink while watching a marathon of the Wizard of Oz, because its tagline is “faster than a flock of flying monkeys.”)
And speaking of flying monkeys, there is Google. (That’s how they get all those search engine results, you know.) The world’s new corporate giant picked Kansas City, Kan., and then Kansas City, Mo., to launch its Google Fiber project, which promises to bring Internet service that is so fast that my wife would be able to deplete the entire inventories of online shopping sites with the single push of a button. The proximity of that project generated chatter in Lawrence about what it needs to do to keep up with the Jones of the broadband world.
Well, it is still a bit early to say that the pot is about to be stirred again — but there is an entity out there that is fiddling with the spoon. You may be surprised who it is: the city of Lawrence.
When it comes to valuable infrastructure, the city these days owns far more than roads, waterlines, parks and such. It also has large amounts of fiber optic cable or underground conduits to accept fiber optic cable.
At their Tuesday evening meeting, city commissioners will be asked to begin advertising for a consultant that can help the city determine how to best leverage its valuable fiber optic holdings.
What that will lead to is still uncertain. But a city staff memo points to a recent initiative in Seattle as an example of what other cities are trying to do with their fiber optic networks. One of the goals in Seattle is to increase competition among service providers.
It will be interesting to see if the city uses its fiber optic network in a way designed to lower the price of broadband services in the city. I don’t even know how the price of broadband services in Lawrence stack up to those in other communities. But I bet you tech companies thinking about moving to this area do.
The city already has been playing that game a bit. The folks at Wicked Broadband — mostly when it was Lawrence Freenet — have used city infrastructure to expand their service in town. The city and Wicked have an agreement that says Wicked will make efforts to provide low-cost Internet service to people who can’t afford it. According to the company’s Web site, 10 percent of a customer’s monthly service fee “helps bring Internet access to low-income households.”
The city has a fiber optic network or conduit that stretches all the way to Tee Pee Junction in North Lawrence to 23rd and Iowa in south Lawrence to the East Hills Business Park in eastern Lawrence and to west of the Sixth Street and South Lawrence Trafficway in west Lawrence.
But the city also wants a consultant to look at all the traffic signals, light poles, water towers and other city-owned structures that could accommodate equipment for wireless Internet service. Does the city have the infrastructure in place to create a wireless Internet cloud over the city? Given that until recently I kept going to The Raven to try to buy this Facebook everybody was talking about, I’m not the guy to ask. But a city-hired consultant is. We’ll get a read on Tuesday about how serious city commissioners are about being tech players in the community.