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JCPenney introduces new pricing structure


I feel like for the past week all I've been seeing on TV are JCPenney commercials announcing something new.   I admit, I was a bit curious.  Also,  I wondered if their merchandising had changed.

So on Friday, I headed to our Lawrence JCP store.  We ll, it looked the same.  No remodel or merchandise change.  But as a sweet clerk explained to me, they are very excited about the new pricing structure.

Here is how it works.  No more weekly or midweek sales.  Pricing is set for the month.  JCP cardholders will receive monthly catalogs showing monthly sale items.   There is an everyday price, a month-long value or sale price, and a best or clearance price.  

Regular or everyday prices are marked on a red tag; month-long value pricing will be in a different color tag each month (For the month of February, the tag is pink.),  and the best or clearance price is a blue tag.

If you don't have a JCPenney credit card, you will not receive the monthly catalog, but the sales clerk told me there will still be weekly inserts in the newspaper to remind the public of monthly value items.

When I was at the store, I found a Liz Claiborne tunic top with a camisole included for $11 (blue tag).   I was happy with my purchase and the sales clerk who took the time to explain the pricing.  I always appreciate excellent customer service.


labmonkey 6 years, 1 month ago

They probably still just sell Chinese made junk.

bryannagy 6 years, 1 month ago

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Flap Doodle 6 years, 1 month ago

Getting a little comment spam in this morning, are we?

Steve Jacob 6 years, 1 month ago

This is a desperation move by Pennys. What they where doing before wasn't working. We'll see come Christmas 2012 if the new changes worked.

parrothead8 6 years, 1 month ago

Yeah, that three-color scheme is just baffling. Do you also get confused by traffic lights?

jafs 6 years, 1 month ago

We went, and were rather disappointed.

It's nice they've adopted whole dollar pricing, but their regular prices, which were supposed to have come down, are still too high.

Jay Keffer 6 years, 1 month ago

I might go take a look once I recover from the commercials with all the screaming. For now they have lost my business.

Katara 6 years, 1 month ago

Exactly. I hate that commercial. It is among the most annoying that I have ever seen.

Fred Whitehead Jr. 6 years, 1 month ago

The way we are selling our country and our jobs to China, if this continues, we will have to have a course in Mandarin Chinese to read the price tags.

RoeDapple 6 years, 1 month ago

JC Penney, Sears, Montgomery Ward. Like Dodo birds from the past, extinction is their future . . .

Clara Westphal 6 years, 1 month ago

As long as they sell imported merchandise, I won't buy it.

I can find Made in the USA sites on line and buy for a whole lot cheaper. Many of those companies have free shipping too.

labmonkey 6 years, 1 month ago

Sears, JCPenny, and the such should realize they will not be able to compete with Wal-Mart in size or price and it is a slow death to attempt to do so. I would like to see one of them go the direction of supplying American made goods and advertising the hell out of that fact. I guarantee the first one to do so will return to profitability.

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