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Forbes magazine calls KU basketball team fifth-most valuable
Worth $21.7 million, Kansas University's men's basketball team is the fifth-most valuable in the nation according to Forbes magazine.
KU has moved up three spots on the annual list since last year, and reported an income of $2 million in income from basketball-related merchandise, powered by sales from the Final Four, according to the magazine.
Allen Fieldhouse ticket receipts accounted for $10 million from 20 games.
Also, according to the magazine, the team was boosted by a $1 million premium from television revenues as compared to the average conference member for winning the national title.
North Carolina was the top-ranked team, with a value of $25.9 million. They were followed by the University of Kentucky, the University of Louisville and Indiana University.
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