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Does name-brand packaging affect your perception of taste?

Asked at Massachusetts Street on August 7, 2007

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Photo of Steve Dulek

“Yes. I think we’re all influenced by advertisements.”

Photo of Nancy Young

“Yes. I guess you just equate the better brands with better taste and quality.”

Photo of Mitchell White

“Yes, I think it does. If you’re used to the name brand and switch to something you’re not accustomed to, it’s like trying an entirely new food. I think it’s more a matter of consistency than anything.”

Photo of Kim Callaway

“Oh yeah. I think it’s easier to like things when they’re easy on the eyes.”

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average 10 years, 9 months ago

If it comes in an ALDI/Best Choice/Kroger version, I buy it in that version. Period.

jonas 10 years, 9 months ago

Sorry to hear it, Trinity. But I don't begrudge you my general spot. After all, I'm really kind of cheating.

I care about brand names when I buy guitars and amplifiers. Outside of that, I generally don't find that they make much difference.

Now, if you'll pardon me, I'm going to go put on my Adidas(r) shoes and warm-up pants, eat my Powerbar(tm), drink my Gatoraid(r) and figure out whether to wear the Puma(r) or the Tommy Hilfiger(tm) shirt. I've got to look good while I do my homework.

Where are my Lucky Charms(tm)? I'm hungry!

trinity 10 years, 9 months ago

ooooo, i dunno blue, i've become loyal to best choice mac&cheese! the famous name pales in comparison, literally. bc mac&chz is a bright, vibrant ORANGE color-making you KNOW that you're getting the very best in processed, dried cheese! ;)

trinity 10 years, 9 months ago

oh-and jonas, those shades look like dolce/gabbanas to me; but whaddoiknow?? :)

trinity 10 years, 9 months ago

depends on the product; some off-brand stuff just is not worth the trouble. or the savings. 1st! but due to achy back. :(

Topside 10 years, 9 months ago

NO, but some things there are no substitute for. OREOS are a good example. Nothing really comes close to that toxic cookie mixture. However, sometimes I'm surprised by the generic, like a few years ago when I discovered Malt-o-meal creals (tootie fruities, honey buzzers, etc..) were better than their name brand counterparts at a fraction of the price. Now its kind of a wash price-wise.

Dixie Jones 10 years, 9 months ago

I LIKE SAMS CHOICE ! ! ! ! ! and im headed to wally world to buy everything sams choice..hum does sames choice have underwear????

Sigmund 10 years, 9 months ago

"Oh yeah. I think it's easier to like things when they're easy on the eyes." I think Kim has it nailed.

acg 10 years, 9 months ago

Probably. Some stuff just has to be name brand, but a lot of stuff we buy the Kroger brand because it's just as good.

Kat Christian 10 years, 9 months ago

Not necessarily, I'm too old to be fooled by this deceiving Marketing tactic I know better. The younger generation is more apt to be influenced by this Marketing trend - which is sad. I usually read the ingredients or stick with the brands I've used for years. I think the packaging product use today is a huge waste. Talk NOT going GREEN. So when these companies start conserving and not making so much trash I'll be able to not make so much trash, because sometimes you can't help it with all the packaging and double packaging.

Fishman 10 years, 9 months ago

Usually it doesn't matter. I'm biased as I worked in a place that canned foods. I watched the same quality get sent to different companies who would put their own labels on them. As long as it is store brand except for I think it's "Always Save" in the yellow box it's usually the same. A lot of the garbage got sent to institutional places for places like the Waffle House.

jonas 10 years, 9 months ago

This comment was removed by the site staff for violation of the usage agreement.

mom_of_three 10 years, 9 months ago

I buy the store brand on some items, and there isn't a difference. Sometimes the kids notice, sometimes they don't. If they don't see what it comes in, then they generally don't care.

lubyloo 10 years, 9 months ago

I've always liked generic Oreos are better than the real thing. The filling is better.

concernedparent 10 years, 9 months ago

two things I never skim on, Cheese and tampons!

OldEnuf2BYurDad 10 years, 9 months ago

I wasn't aware that you were supposed to eat the food AND the packaging. Boy, is my face red.

Flap Doodle 10 years, 9 months ago

Always look for the Farmer Vincent's label when buying processed meat. Remember: "It takes all kinds of critters to make Farmer Vincent's fritters" ...

jonas 10 years, 9 months ago

Hmmm. . . haven't been deleted in awhile, and it's not the first time I've "flirted" with the on-the-street respondees either. Strange.

Unless Kim saw and did it herself. If so, I meant no offense, but still suggest different glasses.

Flap Doodle 10 years, 9 months ago

jonas, after looking at some other threads, it would appear that LJW is doing the delete thing a lot lately.

Dan Alexander 10 years, 9 months ago

Im with Jonas the big sunglasses trend must die out!

Sigmund 10 years, 9 months ago

You know ever since StarKist went dophin free, my tuna salad casserole just doesn't taste the same.

gccs14r 10 years, 9 months ago

"Very often, generics roll off the same conveyor belt or assembly line as the name-brand item, then part company to get packaged differently..."

I once worked as a bacon grader. In that plant, all three grades were packaged on the same line, but there was a definite difference between top-shelf stuff, house brand, and generic (or was in '86). Diseased mammary glands weren't allowed in the good stuff. Meat wasn't allowed in the bad stuff. There was something worse than generic--government contract export "bacon" (probably for famine relief), which was green with mold, smelled to high heaven and had less meat on it than Mary-Kate Olsen. Our pet food bin had better stuff in it. BTW, stuff that wasn't fit for pet food (floor sweepings) went to cosmetics.

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