Does name-brand packaging affect your perception of taste?
Asked at Massachusetts Street on August 7, 2007
“Yes. I think we’re all influenced by advertisements.”
“Yes. I guess you just equate the better brands with better taste and quality.”
“Yes, I think it does. If you’re used to the name brand and switch to something you’re not accustomed to, it’s like trying an entirely new food. I think it’s more a matter of consistency than anything.”
“Oh yeah. I think it’s easier to like things when they’re easy on the eyes.”