“I usually pick the brand name. I really don't know why because they're always more expensive.”

— Laura Francoviglia, copy editor, Overland Park

“I usually try to buy whatever is the best. I guess it usually is the brand name.”

— Loma Pongmee, Kansas University sophomore, Lawrence

“Generic usually. Basically because I'm cheap. Some items I have to buy the name brand though. Like ketchup and macaroni and cheese, stuff like that.”

— Joe Sweet, carpenter, Lawrence

“Name brand. I think it's just because of the repetition, but when it comes to electronics, I know I won't have as many problems with it. The generic might be just the same, but it's a safety issue.”

— Chris Roach, KU graduate student, Lawrence