Athletic Strength Institute, a new Lawrence fitness business, is now open and accepting new athletes. It will host an open house from 7 to 9 p.m. Friday at 720 E. Ninth St., Unit 3.
The open house will give the community an opportunity to tour the facility, visit with trainers and learn more about the business' services, said Kris Millsap, a spokesperson for the company.
"Athletic Strength Institute combines a professional training environment with progressive strength training methods that have been proven at every level of competition — from amateur to Olympic," Millsap said. "Their approach is a thorough evaluation of both the athlete and their goals to create a custom regimen tailored to suit their specific needs and combined with a nutrition plan that further enhances performance."
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The business' website lists its services, which include one-on-one training, a fat-loss program called BioSignature, online training and nutrition programs, strength camps and options for soft-tissue therapy.
"Each sport has specific demands just as each athlete has specific abilities," said ASI owner and performance director Chris Dellasega. "Our goal is to engineer a program that helps our clients meet theirs.”
Appetizers from Culinaria and drinks from Decade coffeehouse will be provided at the open house. Those in attendance can also enter a drawing for prizes, including training and massages valued between $70 and $345.