Report: Big 12 lagging behind SEC in revenue

Big 12 commissioner Bob Bowlsby, left, and Kansas athletic director Sheahon Zenger laugh while taking reporter's questions after the first day of the conference's meeting Thursday, Feb. 4, 2016, in Irving, Texas. (AP Photo/LM Otero)

According to a CBS Sports report, Big 12 schools are starting to lag behind their SEC counterparts in payouts.

For 2014-15, full-sharing schools — those who have been in the conference the longest, such as Kansas University — received an average of $23.3 million. CBS Sports reported that number was $9.4 million less than SEC institutions received.

That gap stands out because in 2012-13, the Big 12 distributed $20.9 million, compared to the SEC’s $20.8 million.

CBS Sports’ Jon Solomon reports the emergence of the SEC Network and the new College Football Playoff gave the SEC its newly found financial advantage.

In 2014-15, according to the report, Texas earned approximately $15 million from its Longhorn Network, while KU received more than $6 million with its local broadcast deal. Kansas State also got about $4 million from third-tier rights.

In the SEC, schools have their own multi-media contracts and receive SEC Network money on top of that.

Oklahoma president David Boren told The Oklahoman the Big 12 this summer needs to reach decisions on expansion, a conference championship game for football and whether to start a television network comparable to what the SEC and Big Ten have.

CBS Sports reported each school in the Big 12 received about $23 million last year, except for the newest conference members, TCU and West Virginia. They will reach full membership shares in 2015-16.

— Read the full CBS Sports report: Big 12 paid out $9.4 million less to schools than SEC