Kansas University Endowment’s Far Above fundraising campaign concludes in June 2016.

Endowment is working on a plan for what will come next for the organization and expects to finalize its new five-year strategic plan, “Above and Beyond — Continuing the Momentum,” this spring, Endowment President Dale Seuferling said.

The new strategic plan will cover 2016 to 2021, he said.

Improving communication and appeal in a changing world is a key theme.

Seuferling shared several topics the still-evolving strategic plan seeks to address:

• Engaging younger alumni in philanthropy.

Endowment can no longer rely on an old model that waits for students to graduate and settle down before reaching out to them, Seuferling said. “We’ve got work to do on building awareness among students that philanthropy has played an increasing role in their education, as state and other resources have declined.”

• Personally involving donors.

Past generations might have been more accepting of a “transactional relationship,” Seuferling said, as in, “I’ll give and I know good things will happen.” Younger people want to feel personally engaged — planned events or sending YouTube videos of the campus lecture experience they funded are among possibilities for more participation.

• Using more technology for board meetings.

Volunteer board members come from all over the country, Seuferling said. Things like virtual meetings could make it easier for them to participate and share their talents.

• Developing corporate and public-private partnerships.

This task falls largely on the university, Seuferling said. However, as this newer trend in bringing revenue and resources to higher ed increases, developing models for it will be important.

Endowment announced in December 2014 that it had met its $1.2 billion fundraising goal for Far Above, two years ahead of schedule. The eight-year-long drive turned its focus toward attracting and retaining people, such as through student scholarships and faculty fellowships or professorships.

As for what Endowment’s next fundraising campaign will be or when it will begin, Seuferling said the organization still has work to do before settling on that.

“We work with the university on goals and objectives,” he said. “It’s one of the things we’re always studying and planning.”