During the last few seasons, 11 a.m. was the most popular starting time for Kansas University football games.

So far this season, early afternoon games have been more en vogue for the Jayhawks.

Add another such start to the list, as the Big 12 Conference announced Monday morning that KU’s Oct. 4 kickoff at West Virginia was slated for 3 p.m. The game will be broadcast on Fox Sports Net.

The WVU rematch will mark the third straight early-afternoon kickoff for the Jayhawks, who began their 24-10 victory over Central Michigan at 2:30, will kickoff against Texas on Saturday at 3 and will do the same at WVU the following week.

West Virginia leads the all-time series with Kansas, 2-1, with the Jayhawks winning last year’s match up, 31-19, in Lawrence. Both of the Mountaineers wins have come in Morgantown.