From the Lawrence Daily Journal-World for Oct. 2, 1973:

Some Lawrence shoppers were startled today by the abrupt increase in the price of milk. “It’s absolutely amazing that the cost-prize squeeze is taking the profit out of the dairy business,” said A. O. Olson, general manager of the All Star Dairy. “The farmers are finding milk production is unprofitable, as opposed to selling the same cows to meat producers.” All Star, which had increased prices by about 15 cents a gallon this week, was getting significantly less milk than previously from farmers. A quick survey of area grocery stores showed milk selling at prices ranging from $1.44 to $1.48 today, with the four stores surveyed reporting price increases of 16 cents a gallon this week. Feed costs for dairy cattle, which represented half the cost of milk production, had more than doubled since the previous year.