From the Lawrence Daily Journal-World for Nov. 18, 1973:

• Some Jayhawks may have been wondering about the fate of the famous “Rock Chalk” chant after a memo released from Kansas University this week proposed to downplay the school’s well-known initials. The memo Richard von Ende, KU executive secretary, had sent to various administrators said, “It is our intention in the future to de-emphasize the use of the initials ‘KU’ when referring to the University of Kansas.” Von Ende added that “in future publicity and publications, please use the words ‘The University of Kansas,’ ‘Kansas,’ or ‘The University.'” The term “Kansas University” and its resulting initials of “KU,” said von Ende. were “inappropriate” and should be used only when part of an official title, such as the KU Endowment Association.
• Preliminary cost estimates for the Kansas River Bridge project might be increasing by as much as 30 percent, according to the consulting engineers of Finney and Turnipseed, Topeka. At a meeting with city and county officials, John Frazier of the firm said he had reason to question the original $3 million estimate after the State Highway Commission had opened bids on another bridge this week. Frazier said that he had estimated that bridge’s cost to the state at $1 million, but the lowest bid had come in at over $1,300,000. He promised to study the matter before revisiting the Lawrence bridge estimate.