From the Lawrence Daily Journal-World for Aug. 27, 1988:
Kansas University administrators were attempting to erase "Country Club week" and replace it with "Hawk Week," but the official name change for the week before the start of classes was not yet catching on with students, at least not in practice. David Ambler, KU vice chancellor for student affairs, explained that one of his concerns upon arriving at his position 10 years earlier was the tradition of student revelry during the unstructured week, a practice that might have been contributing to poor academic habits and eventual student attrition (on average, one in five KU freshmen did not return for their sophomore year). Even after the implementation of a structured "Hawk Week" three years ago, with workshops during the day and planned activities in the evening, many new and returning KU students still regarded the week as the last big blowout of summer rather than a week to prepare for the challenges of college. "Forget Hawk Week," said a junior from Rapid City, S.D., who was interviewed just after paying his fees in the Kansas Union ballroom. "During the day everybody goes to Lone Star (Lake) or recovers from the night before." A friend of his agreed, saying, "It's got to be country club week always."