Archive for Tuesday, September 25, 2012

K-State’ getting new brand

September 25, 2012


— Don't call Kansas State University, K-State anymore.

K-State President, er, Kansas State President Kirk Schulz said the school wants to be known nationally as Kansas State.

"We are consciously moving in that direction to a single brand," Schulz told Gov. Sam Brownback and business leaders during a meeting of the Governor's Council of Economic Advisors.

Schulz said "K-State" works for athletics, but as the school seeks to increase its scholarly rankings among national universities, it needs to be called Kansas State because in Kentucky or other places, K-State refers to different schools.

The complete transition, however, may be difficult. Schulz gave members of the council a copy of the school's long-range plan. It's called "K-State 2025: A Visionary Plan for Kansas State University."


FlintHawk 5 years, 5 months ago

roflmao! This will just lead to more confusion with the University of Kansas a/k/a "Kansas University." BTW, I am so tired of seeing people around Lawrence wearing blue t-shirts with a Jayhawk emblem and big UK letters. Who's selling those horrors?

Topple 5 years, 5 months ago

I've never seen a "UK" shirt which refers to The University of Kansas."

kuguardgrl13 5 years, 5 months ago

We know they can spell K-S-U, but apparently they don't know what state they're in if you paid attention to last year's basketball game in Manhattan :P

ksjayhawk74 5 years, 5 months ago

They only want to be called Kansas State now, so they put out a report titled "K-State 2025"


PalinPalms 5 years, 5 months ago

, just because you see hippies on campus doesn't mean KU or UK whatever isn't bought and paid for.. You think Art Laffer is coming for fun ( or might he have been invited by Art Hall the Executive Director of the KU Center for Applied Economics and former Chief Economist in the Public Affairs group of Koch Industries, Inc.

Crazy_Larry 5 years, 5 months ago

Lighten up, Francis...not all KSU graduates are ignoramuses, i.e. John Bilbrey, Kelly Dubbert, Neil Vander Dussen, Milton Eisenhower, Paul Fisher, Marlin Fitzwater, Margaret Grosh, Steven Howe, Gen. Richard Myers, Bill Porter... We're all Kansans and you can't have purple without crimson and blue. I had a great time watching KSU beat OU at home last Saturday.

livefoniks 5 years, 5 months ago

I guess the old "Silo Tech" and "Moo U" designations have fallen out of favor as well.

SofaKing 5 years, 5 months ago

At least they are not spending $80,000 on the design of a fancier K.

Terry Sexton 5 years, 5 months ago

Right on, sofaKing! I'd like to take that trajan font & shove it up...well, I hate the damn thing.

Shane Garrett 5 years, 5 months ago

Actually, I think that Kansas State University has been moo-ving in the right direction. New student housing, new upgrades for all their laboratories, they got lots of stimulas money for new roofing, and of course the NBAF contract.

yourworstnightmare 5 years, 5 months ago

Wanting to be called Kansas State, and putting out a report called "K-State 2025"? Yeah, this is going to be good.

Diana Lee 5 years, 5 months ago

So was the point of this article to give arrogant KU hangers on the opportunity to throw cheap shots at K-State or what? Pretty lame "news" coverage, LJ World.

For the record, I have degrees from both institutions.

somebodynew 5 years, 5 months ago

While actually entertaining, lawyerlee, in all fairness I did read this same information in 2 other papers. So, I don't think that was the only reason for this article.

Although, in and of itself, not a bad one. I too like the title of the report. Too good.

Hammertoe 5 years, 5 months ago

KSU: The number one choice of Kansas High School Students for the 3rd straight year!

tbannwarth 5 years, 5 months ago

This is old news. Efforts have been underway to develop one brand across the university by using Kansas State University ever since Schulz got to Manhattan. But it will take a while for the general public to consistently call it Kansas State.

FlintHawk 5 years, 5 months ago

Why can't they go back to Kansas A&M? Or "THE State University of Kansas" (SUK)? They need to spend money on a name that reduces rather than heightens confusion with Kansas' flagship university.

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