‘K-State’ getting new brand
Manhattan ? Don’t call Kansas State University, K-State anymore.
K-State President, er, Kansas State President Kirk Schulz said the school wants to be known nationally as Kansas State.
“We are consciously moving in that direction to a single brand,” Schulz told Gov. Sam Brownback and business leaders during a meeting of the Governor’s Council of Economic Advisors.
Schulz said “K-State” works for athletics, but as the school seeks to increase its scholarly rankings among national universities, it needs to be called Kansas State because in Kentucky or other places, K-State refers to different schools.
The complete transition, however, may be difficult. Schulz gave members of the council a copy of the school’s long-range plan. It’s called “K-State 2025: A Visionary Plan for Kansas State University.”