Topeka ? Kansas officials are launching a new advertising campaign aimed at drawing more attention to recent changes in career and technical education programs.

The changes were enacted earlier this year as a way to help high school students and graduates earn certification in several technical career fields. The state is paying the tuition for students who enroll in the programs while finishing their high school education.

Gov. Sam Brownback unveiled an advertising campaign on Friday in Topeka with the theme of “Sparks will fly.” A short television ad shows a young female welding student working with sparks of hot metal flying.

Brownback says the program is responsible for a 25 percent increase in enrollment this fall at a state technical college in Wichita.