40 years ago: Sunflower Cablevision to launch first newscast

From the Lawrence Daily Journal-World for Jan. 3, 1972:

  • Northeast Kansas residents were bracing themselves as the first major winter storm swept into the northwest portion of the state today. Drifts of two to three feet were making travel dangerous in western Kansas, with blizzard winds causing a wind chill of 36 below zero in Hays, Kan. Freezing rain and plummeting temperatures were already making trouble in Lawrence during the morning commute. Three miles north of town, 40 to 50 cars were involved in a traffic pile-up which took responders until noon to untangle.
  • Gov. Robert Docking and other state, county, and city officials were planning to be present for the birth of Sunflower Cablevision this week. According to general manager Max Falkenstien, the new local cable TV station would begin broadcasting on Channel 6 at 5:00 p.m. on Jan. 4, with the first local newscast following at 6:00. “We felt that we should schedule the news blocks at traditional times, because the news habit is so firmly established at that time in the Midwest,” Falkenstien said. The first cablecasts were expected to reach only 800 of the service’s customers because the signal would only be received in a fourth to a third of the Lawrence area. However, Falkenstien assured residents that Sunflower was planning to expand “as rapidly as possible.”