At a time of year known for new ventures, too many television offerings have a familiar feel. Bravo goes out on a conceptual limb with “It’s a Brad, Brad World” (9 p.m.). A show about a stylist! On Bravo! What’s next?

To be brutally frank, it’s about a glorified servant, Brad Goreski, who thinks he’s fabulous because he gets to shop for people whose names he can drop. In reality, he is basically a pre-enchanted Cinderella, slaving away for a series of evil stepsisters. Just don’t tell him. He thinks he’s “arrived.”

• “The Bachelor” (7 p.m., ABC) returns with a former Bachelor. Yes, Ben is back. Technically, he was on “The Bachelorette,” but who really cares?

Look for limos, tears and the mutilation of many a rosebush before this comes to its utterly forgettable conclusion. Seriously, if you’re still watching “The Bachelor” after 16 seasons, you need to get a life. If your friends are still watching, you need smarter friends.

I’m not just being cranky here. If enough people stop watching “The Bachelor,” ABC will have to come up with some real programming. That means actors, writers and production crews will get hired, hopefully at union wages. So blowing up “The Bachelor” is actually good for the economy! I feel like a one-man stimulus program. And to be honest, I wouldn’t mind more decent dramas and comedies to review.

• It’s not enough to be a freak anymore. You have to be a celebrity freak. There was a time when shows like “Hoarders” showcased (and exploited) the marginally sane who couldn’t throw anything away. Now the competition is tougher. You have to be both semi-famous and a little touched in the head. As evidence, I present tonight’s “Extreme Clutter” (9 p.m., OWN), featuring Mackenzie Phillips. A poster child for dysfunctions too grim to catalog here, she blames her life of drugs and emotional abuse for her untidiness.

The boldfaced-name scourge continues on tonight’s preview episode of “Celebrity Wife Swap” (9 p.m., ABC). Tonight’s swappers include Tracey Gold, an actress known for her anorexia, and Carnie Wilson, famous for her struggles with avoirdupois. Wilson is also infamous for her addiction to appearing on really bad reality shows (“Carnie Wilson: Unstapled”), but I digress.

Tonight’s other highlights

• Versus is so 2011. That network emerges rechristened as NBC Sports with “Cold War on Ice: Summit Series ’72” (3:30 p.m.).

• Not even prison can prevent House from diagnosing (and annoying) his colleagues on “House” 7 p.m., Fox).

• “Antiques Roadshow” (7 p.m., PBS, check local listings) explores treasures in Tulsa, Okla.

• The four girls rebound a month after their arrest on “Pretty Little Liars” (7 p.m., ABC Family).

• Coupons and cupcakes abound on “2 Broke Girls” (7:30 p.m., CBS).

• The twins turn 17 on “The Lying Game” (8 p.m., ABC Family).

• A teen’s slaying appears to have been a professional hit on “Hawaii Five-O” (9 p.m., CBS).

• Scheduled on “Rock Center With Brian Williams” (9 p.m., NBC): farmland prices; lobster diving.

• Fans of “The Closer” (9 p.m., TNT) will have to wait until summer for new episodes and the series finale.