Archive for Friday, August 24, 2012

Sporting KC will retain Livestrong name on stadium

August 24, 2012, 4:25 p.m. Updated August 24, 2012, 5:34 p.m.


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— The home of Sporting Kansas City will continue to be called Livestrong Sporting Park after Lance Armstrong's decision to end his fight against doping charges.

Sporting KC chief executive Robb Heineman issued a statement Friday saying the Major League Soccer club would not consider renaming its stadium. The $200 million facility opened last year.

"The naming rights partnership between our stadium and Livestrong provides an opportunity to spread health and wellness messages that emphasizes the spirit of cancer survivorship," the statement said. "Livestrong's focus is the fight against cancer and the support of 28 million people around the world affected by this disease, and we believe strongly in this mission."

Armstrong announced late Thursday that he would no longer challenge the U.S. Anti-Doping Agency's assertion that he took banned substances during his cycling career, even though he has steadfastly denied doping while winning an unprecedented seven Tour de France titles.

The naming rights for Livestrong Sporting Park are different from traditional naming rights in that Livestrong does not pay to have its name on the stadium. Instead, the club has promised to donate $7.5 million in stadium revenues to the organization over six years.

Livestrong is a brand of the Lance Armstrong Foundation, which was created in 1997 by the cancer survivor to support those affected by the disease. The organization known for its iconic yellow bracelets has raised nearly $500 million for its cause.

"I have a responsibility to all those who have stepped forward to devote their time and energy to the cancer cause," Armstrong said. "I will not stop fighting for that mission."

Sporting KC is among several organizations connected to Armstrong to come out in his support. His biggest sponsor, Nike Inc., issued a statement that said it plans to support Armstrong and his foundation because he's stated his innocence and has been "unwavering on this position."

Armstrong's other endorsements include or have included deals with RadioShack Corp., Oakley sunglasses, 24-hour Fitness, Nissan, Anheuser-Busch InBev's Michelob Ultra, FRS energy drinks and Trek bikes. Several of them also support Armstrong's foundation.

"The leadership of the Lance Armstrong Foundation remain incredibly proud of our founder's achievements, both on and off the bike," foundation chairman Jeff Garvey said.

"Lance's contributions to the fight against cancer are invaluable and we look forward to continuing the important work at hand: helping people affected by cancer overcome the financial, emotional and practical challenges related to the disease."

Heineman quoted a portion of Garvey's statement when discussing Livestrong Sporting Park.

"The statements made last night by the Lance Armstrong Foundation speak for themselves: moving forward and continuing the fight against this horrible disease," he said.


James Minor 1 year, 7 months ago

The USADA are the cheaters in this battle. They can take federal funding and continue to harrass until someone gives in. Who in their right mind would spend millions of dollars of their own money when their opponent is using federal funds to sit on an issue until that persons money runs out. If Lance ran out of money would the USADA claim victory because he ran out of money or because he passed all his drug tests and couldn't show up in court again?

Sometimes you can't fight the Government because you know you are not going to win!!!


LJ Whirled 1 year, 7 months ago


A guy who could pedal through the Alps is tired of fighting? Not buying that.

Witch hunts are worst when you're a witch!


FalseHopeNoChange 1 year, 7 months ago

It's 'just' bike riding. 'So' what if the complex get 'juiced' before a ride. What complex bike rider is against an 'edge.'


jhawkinsf 1 year, 7 months ago

I just find it hard to believe he won all those races against all those other competitors who have since admitted cheating. Was he really that much better than everyone else?


riverdrifter 1 year, 7 months ago

USADA has been embroiled in scandals and pay-offs since they came to be in 2000 and they are thieves and looters to attack Armstrong after the years he’s dedicated to cycling. It's an agency funded by the government and as far as I'm concerned it can be defunded. BTW, Armstrong was tested and passed an estimated 500 hundred times.


Steve Jacob 1 year, 7 months ago

I found my forum quote from March 9 2011 from a story by Tom Keegan..."My first thought too was what happens if they do get a smoking gun on Lance Armstrong, will the name come off? Is it possible to win so many races when everyone else was on steroids? "

I don't buy his tired of fighting quotes, Roger Clemens fought to the end and came out on top, so Lance could have also. And was never proven guilty and they still took his name off a hospital, that he gave $3M to plus helped raise millions more for it. Livestrong Park will be renamed by the time the next season starts.


concernedeudoravoter 1 year, 7 months ago

Personally, as a cancer survivor, I could care less whether he did or didn't use anything he shouldn't have. He understands what an evil thing that cancer is, haven't fought it himself. To Lance, I say thank you for helping to start Livestrong. To Livestrong, I say thank you for continuing to fight to rid of this evil known as cancer.


toe 1 year, 7 months ago

Cheating is a virtue in the sports world today.


beatrice 1 year, 7 months ago


I'm sorry, but I just can't believe someone would just give up the fight to clear their name if they were truly innocent. That is the type of struggle you take to your grave if you have to. To claim he is just "tired" of fighting? Please. I'm not buying it.


blue73harley 1 year, 7 months ago

But Livedoped has a certain ring to it....


irvan moore 1 year, 7 months ago

i like lance, great american athlete, the us anti doping agency should be ashamed of themselves


Curtis Lange 1 year, 7 months ago

The USADA isn't stripping him of anything; they don't have the authority to. That'd be like the NBA taking away Kentucky's national championship after finding out a student athlete cheated.


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