’The Facebook Obsession’ documentary to air Thursday night on CNBC

“The Facebook Obsession” (8 p.m. and 9 p.m., CNBC) continues the media’s love/hate affair with Mark Zuckerberg, the 26-year-old face of Facebook.

Over the past year, Zuckerberg has been the subject of the acclaimed drama “The Social Network” and named Time Magazine’s Person of the Year. “Obsession” does a nice job of showing Facebook’s user population and its rising perceived value. Just this week, it has been evaluated at $50 billion.

We also hear from some disgruntled early partners who claimed to have been shoved aside and lost out on their portion of the eventual payoff. “Obsession” opens the door for about five seconds on the notion that Zuckerberg may not be mature or emotionally stable enough to manage the well-being of a half-billion “friends.”

We visit with happy users, like the young woman who found her birth-mother via the site and the police officers who track criminals and parole violators through Facebook. But there’s also the educator who was fired for statements she made about her boss, criticisms she believed were entirely confidential only to learn that Facebook had changed its privacy settings without informing her.

Zuckerberg makes no secret that a place where so many people willingly provide so much information about their friends, their ages, their likes and dislikes is a gold mine for marketers. Some folks say Facebook has no right to sell that information. Others believe that users no longer “own” what they so willingly volunteered.

• “Selling New York” (8 p.m., HGTV) returns for a second season, chronicling the high-end brokers as they throw parties, fashion shows and elaborate lunches to find buyers for “homes” priced in the millions. “Selling” offers viewers a nice glimpse at what posh Manhattan real estate can look like, but I can’t help but find it a deviation from the network’s original mission to celebrate homes and gardens.

For starters, there isn’t a garden in sight and these “homes” are hardly lived in. One broker examines a flat that had been rented for 12 months and discovers that the oven had never been turned on. “It’s like my wife’s kitchen,” he brags, much to the horror of anyone who used to watch HGTV for the vicarious pleasure of looking at real people fixing up real homes. “Selling” is a joyless, slightly desperate variation on “Lifestyles of the Rich and Famous,” celebrating places where people are too busy acquiring money to actually “live.”

Tonight’s other highlights

• “Wipeout” (7 p.m., ABC) returns for winter-themed distractions.

• A faked photo offers clues to a real murder on “CSI” (8 p.m., CBS).

• Mixed martial arts can be murder on “The Mentalist” (9 p.m., CBS).

• “Jersey Shore” (9 p.m., MTV) returns with new installments.

• Sofas and the single man loom large on “Esquire’s Ultimate Bachelor Pad” (9 p.m., DIY).

Cult choice

• A priest (Peter Sellers) who cannot lie shocks his flock in the 1963 comedy “Heavens Above” (9 p.m., TCM), the first of four scheduled all-night salutes to Sellers airing every Thursday in January.