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Archive for Sunday, January 2, 2011

40 years ago: Approval given for Hwy 59 expansion plans; final cigarette commercials air on TV

January 2, 2011

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From the Lawrence Daily Journal-World for Jan. 2, 1971:

Approval had been given by the Federal Highway Administration for a four-lane improvement for U.S. 59 south of Lawrence. Construction was to begin at the intersection of 23rd and Iowa and continue a little over five miles to Pleasant Grove Hill, and was expected to begin in late 1971 or early 1972.

Philip Morris had purchased a total of 25 1/2 minutes on the networks for a final fling of cigarette commercials before the ban on such advertising on radio and television, passed by Congress, had gone into effect at midnight on Jan. 1. Marlboro ads mostly ran during the Bowl games, while Benson & Hedges, Virginia Slims and Parliament cigarettes were advertised during the Tournament of Roses parade. The last commercial was a 60-second Virginia Slims ad which ran on NBC’s “Tonight” show at exactly one minute before midnight.

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