Archive for Thursday, April 14, 2011

Adviser Jim Margolis discusses Obama re-election issues in Dole Institute of Politics lecture

April 14, 2011


As a key campaign adviser to President Barack Obama, Jim Margolis says Obama will be in a different position as he seeks to win a second term in the White House in 2012.

“The campaign coming up is going to be a lot different than the 2008 campaign,” Margolis told more than 100 people Wednesday at the Dole Institute of Politics. “We can’t recreate what we did in 2008.”

With his lead role in Obama’s $450 million advertising effort three years ago, Margolis related several inside stories about video ads. One was meant to highlight Obama’s credentials, and another used Sen. John McCain’s own words — “the fundamentals of our economy are strong” — against him at the height of the financial crisis.

However, Margolis, who said he would work for Obama’s re-election campaign, acknowledged that the success of the last campaign has not translated as a whole to governing the past two years. Democrats lost control of the House to the GOP in last November’s midterm elections.

“I’m not sure that we’ve told our story well enough,” he said. “I’m not sure that people appreciate what all’s been done, but I’m also very cognizant of the fact that people lead busy lives.”

It’s a difficult task for Democrats to make an argument highlighting their record, especially to people who are still struggling economically, he said. And Obama this time isn’t just waking up every day preparing to hit the campaign trail with his ads running all over the country. As president he’s seeing the world’s biggest problems — from Libya to Japan — land on his desk day after day.

So Margolis sees Obama’s 2012 campaign more about trying to distinguish the incumbent president on issues from his Republican opponent. Many big issues are in play, especially with Congress debating big-ticket budget items like the future of entitlement programs, like Medicare and Social Security.

“You’ve got a lot of the biggest issues we’re dealing with as a country right now,” said Margolis, a longtime political adviser who is president and senior partner at GMMB, an advertising and advocacy agency. “We’ve got to help people understand what’s in front of them.”


uhadmeatsmellthis 7 years, 1 month ago

“We can’t recreate what we did in 2008.”

Does that mean not campaigning against gwb again? 4 yrs later? not surprised if he does, afterall he blamed it on gwb still in his awesome speech last night, while joe slept a little while or was letting the scotch burn off or both.

beatrice 7 years, 1 month ago

Wow, just calling the Vice President a drunk right out of the chute. Apparently, some conservatives will be resorting to just making things up rather than having anything of substance to say. Sad.

overthemoon 7 years, 1 month ago

They've all been working so hard at coming up with crazy made up stuff that they've failed to understand or realize that Obama is still, and will always be, a d**n long site better than anyone the Fox Party has to offer. But they'll continue to vote against their own interests and resort to petty name calling tactics because they've been convinced that 'the other' is out to get 'em.

beatrice 7 years, 1 month ago


How old are you again? Are you really incapable of arguing your point without calling people names or attempting to demonize roughly half of all American voters? Really? Is this what conservativism has to offer America?

jamoca 7 years, 1 month ago

Lawrenceguy40, I've got your back. Barry, the Nobel Peace Prize winner has been a total trainwreck from the getgo.

Flap Doodle 7 years, 1 month ago

How's that hopenchange working out for you?

beatrice 7 years, 1 month ago

Much better than the Maverick / Winky-winky thing would have worked out for us.

Of course, half of that ticket might have quit their job by this point, but I suspect we are still much better off.

Steve Jacob 7 years, 1 month ago

Obama approval rating got back up to 50%, and that usually gets you re-elected. Just continue lowering unemployment and hope we don't pay $4 a gallon gas on election date 2012.

beatrice 7 years, 1 month ago

Dole a RINO? That is okay, I guess, given how far to the right the Republican party has swung. I'm sure Barry Goldwater, were he alive, would no longer recognize his own party either.

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