California ? Ah, there’s nothing like the sweet smell of success. That’s what this bastion of ostentatious wealth wants you to believe — quite literally.

The City of Beverly Hills is launching its own line of perfumes this week as the first products in a long-term quest to turn the city’s trademarked shield logo into a brand. You could call it, ahem, 9021-Eau.

The three fragrance set, developed by Swiss perfumiers specifically for the city, will be the initial products in a Beverly Hills beauty line that will roll out over the next year.