A new fundraising campaign for Kansas University’s libraries will get a boost every time the KU football team scores a touchdown this year.
The libraries and Kansas Athletics have partnered to form the Gridiron Gifts Football Challenge, supported by football coach Turner Gill.
Participants in the fundraising challenge will pledge a certain amount of money per touchdown that KU scores during the 2010 season.
The challenge includes the 12 touchdowns the team has scored before playing Baylor on Saturday, and all the touchdowns scored during the rest of the season.
Last year, the team scored 45 touchdowns.
The contributions will support the KU Libraries enrichment fund. More information is available at www.lib.ku.edu/gridirongifts.