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Archive for Wednesday, November 24, 2010

25 years ago: Local grocery stores locked in price war over Thanksgiving turkeys

November 24, 2010

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From the Lawrence Daily Journal-World for Nov. 24, 1985:

A local price war on grocery-store turkeys was being waged. Dillons had fired the first shot with its "spectacular savings on Thanksgiving turkeys" at 39 cents a pound. Food Barn had responded by dropping their turkeys to the same per-pound price, and Food 4 Less followed up with a price of 38 cents. Rusty's IGA had begun the turkey-shopping season with an offer of a free bunch of celery with the purchase of a turkey, which had been listed at 45 cents a pound, but Jim Lewis had recently lowered the price to 35 cents per pound for a large turkey if the customer also purchased at least $50 of groceries. The wholesale cost of turkeys was hovering around 60 cents a pound, but the local stores were willing to take a loss on turkeys in order to get people into their stores to buy the trimmings such as ingredients for stuffing, pies, and casseroles. Store prices were a carefully-guarded secret in the days leading up to the advertisements' release, as local grocers attempted to out-guess the competition.

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