Channel flipper

A watch party was organized at Kathy and Graham Bailey’s Lawrence home to watch the HGTV reality show “My First Sale.” The Bailey’s son Evan and his cousin Shane are the stars of this particular episode. Everyone in the room laughs when the show’s producers liked to remind viewers about how much Sean and Shane owed the Baileys for the house loan. On the screen is cousin Shane.

Evan Bailey with his girlfriend, Saadi Doucet.

The property in Denver the Baileys are attempting to sell.

Kathy Bailey always figured her son, Evan, would be on TV.

He was a great dancer, but if his moves didn’t get him on TV, the personality that made him Lawrence High School’s Homecoming king in 1997 certainly would have.

So, Kathy wasn’t all that surprised when Evan called her to tell her he and his cousin were set to appear on the HGTV series “My First Sale.” She was surprised, however, to find out that she would have a role, too.

The reality show, which first aired this month, features Evan and Shane Bailey looking to flip a house in Denver. Guest-starring were Kathy and her husband, Graham, who were financially invested in the house to the tune of $390,000.

It’s easy to see why the influential home and garden network found the situation TV-perfect: The parental bankroll angle plus the engaging personalities of the cousins and the beauty of the fixer-upper.

Kathy was pleased with the final product.

“We thought the boys did a great job. We thought they looked very natural and fun,” says Bailey, who held a watch party for the debut and has seen it a few more times since. “Knowing all the stuff they filmed, it’s always interesting to see all the little bits they put on. But, overall we were happy with it.”

On the show, the cousins enlist Evan’s parents to help them buy a Denver home badly in need of renovation. The mid-century home has tons of space and great bones, but needs floor-to-ceiling updates and fixes. Shane has his real estate license, and Evan is the son of a Realtor — Kathy — and so both men know their stuff.

Confident, they redo the home from the inside out, updating the kitchen and bath, painting and redoing the floors, the fixtures and the fireplace. The finished product is stunning, and so is their asking price: $465,000.

It may seem steep, but it’s not out of line for the neighborhood, says Evan Bailey, who notes that it’s also a price that abides by the No. 1 rule of flipping a house: make money.

During the course of the 30-minute show, which was filmed over four months, the Baileys received an offer and then, weeks later, lost it over pricing negotiations.

“The biggest problem we ran into, and the show didn’t get into this too much, was her lender,” Evan Bailey says.

Because of all the value the Baileys added to the property and a lack of comparable homes in the neighborhood — most of the area’s similar houses hadn’t been on the market in years — the Baileys decided to work with the buyer to get her away from the lender so the sale could happen without the lender’s appraisal stipulation. After working personally to get her a new lender, the buyer walked, tired of waiting.

The house is still on the market, but both Evan and his mother, who worked for Lawrence’s Realty Executives for 11 years, say it’s a strong property and they are confident it will sell at a profit — especially with the several phone calls they’ve had since the show’s original airing.

“We still own it for X, and we can still sell it for Y,” Evan Bailey says. “We’re going to make money on it, it’s fine, it’s just got some money into it right now, but that project is going to go. It’s going to be sold.”

And more than the eventual sale, Evan and Shane Bailey have also gained exposure for their company, Bailey Custom Homes, which flips houses for clients. Plus, they may have scored the ultimate flip: Turning their one-time appearance on “My First Sale” into a full-time show of their own. How’s that for a sale?

“That house there, was a traditional flip. But that’s not really what we do as a company. And HGTV, actually High Noon Entertainment, is talking with us about giving us our own show, (where) what we do is we flip houses for buyers,” says Evan Bailey, who believes the initial show is almost a demo tape of their renovation abilities. “We wanted to be on television. We wanted people to see the quality of what we do.”