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Archive for Wednesday, February 3, 2010

Web site expands ‘classified’ information

February 3, 2010

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Advertising in Journal-World classifieds still carries the familiar length limits, scheduling rules and payment procedures.

But now there’s an online option: Marketplace Classifieds, which offers flexibility to expand messages to as many as 4,000 characters, plus add a variety of photos, videos, maps and other media to help sell homes, cars and other items and services to an increasingly tech-savvy public.

Some offerings — items listed for less than $100, or posting a “Love Letter” for Valentine’s Day — are free.

“We’re trying to guide people into using this system,” said Jerry Hall, Journal-World classified manager. “They can try it out for free. If they like what they see, they can go in and use it for other things.”

Customers can order free and paid services and upgrades 24 hours a day, at LJWorld.com/marketplace/classifieds. Online categories include merchandise, rentals/real estate, employment, autos, garage sales, lost and found, and pets.

Customers may pay for online classifieds using a credit card.

Comments

Pete_Schweti 4 years, 10 months ago

Is this news? Are any other papers reporting this, or is this just another benefit of reading the Lawrence Journal-World?

Keith 4 years, 10 months ago

Look out Craigslist, the LJW is taking over!

chargdup 4 years, 10 months ago

I miss the old classifieds. The new system is terrible.

aha 4 years, 10 months ago

i agree, chargdup. the new layout is horrible.

chargdup 4 years, 10 months ago

Since I just got an e-mail from LJW wanting to know how to make it better (and I have no interested in responding), I'll just lay it out here. I'd love to know if anyone agrees with me:

  1. The old design was simple and easy to scan for what you want. The new one? It's boxy, wide, and flat out ugly. It's very hard to scan for what you want.
  2. Oh, but that's OK ... because you can sign up for e-mail alerts! No. I don't want any more e-mail. I want RSS feeds and a clean web interface.
  3. The web address are ugly. Get that out of my browser history. Total garbage.

The old system worked well if you were a regular reader (as I once was) of the online classifieds. I no longer read them (and I know from offline conversations, I'm not the only one, but your stats can be the judge).

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