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Archive for Tuesday, August 10, 2010

Pop-Tart store opens in Times Square

August 10, 2010

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One of Kellogg Co.’s most popular brands is popping up in Times Square. Pop-Tarts World will open today with more than 3,000 square feet dedicated to toaster pastries. Customers will be able to eat Pop-Tarts “sushi,” order a customized pastry or create a custom box filled with a mix of their favorite flavors. They can suggest new types of Pop-Tarts, select a Pop-Tarts T-shirt made by specialty artists or get “frosted” and “wrapped in foil” by a light show.

Pop-Tarts — two layers of pastry with sweet filling — have been a Kellogg mainstay for nearly 50 years; about 2 billion sell each year. But it wasn’t until the recent rise of social media that Kellogg grasped the dedication of Pop-Tarts fans. Brand manager Andrew Shripka says the Pop-Tarts Facebook page is one of the social network’s 20 most popular, surprising even some Kellogg employees.

Comments

kernal 3 years, 8 months ago

And their luncheon special will be Spam Tarts.

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