STURGIS, S.D. ? Actor Paul Reubens is reintroducing Pee-wee Herman — his alter ego and 1980s cult character — to fans at the Sturgis Motorcycle Rally in South Dakota, which is expected to draw more than 500,000 people this week.

Plenty of Pee-wee fans have flocked to the Buffalo Chip campground outside Sturgis to see Reubens’ character perform at a venue also hosting Ozzy Osbourne, Kid Rock, ZZ Top and Bob Dylan.

Reubens is in Sturgis ahead of a 48-performance Broadway run of the “The Pee-wee Herman Show” that begins Oct. 26 and is based in part on the TV show “Pee-wee’s Playhouse.” He said he’s “never been to anything like this in my life.”

“I’m really bowled over by it,” he told The Associated Press on Sunday. “There are people from all walks of life here.”

Reubens filmed a remake of the infamous “Tequila dance” biker bar scene from his 1985 comedy “Pee-wee’s Big Adventure.” On Monday, he was slated to participate in various charity events and host what was billed as the world’s largest “Tequila dance” to the tune of the 1958 instrumental by the Champs.