Not every lifestyle selection can be purchased at Target. That’s the theme of “9 by Design” (10 p.m., Bravo), a new reality series celebrating Bob and Cortney Novogratz, two designers and developers who have become fabulously successful and hip icons while managing to raise six kids and are now expecting their seventh.

The Novogratzes made their name buying shabby buildings in not-yet-fashionable neighborhoods and refurbishing them with their personal style before selling and/or renting them out to much richer clients who wanted to acquire an instant funky chic with turnkey efficiency.

Bob plays the smug, annoying male who fancies himself the Monkees’ Mickey Dolenz as reimagined by Quentin Tarantino. You kinda want somebody to knock his tragically hip hat off his big head. Bob incites food fights with the kids and plays hooky from house-hunting duties, leaving Cortney to play the worried, responsible one. In short, Kate to his Jon.

Bob and Cortney have the grating habit of completing each other’s sentences and treating their family as some kind of brand, or brand extension.

The Gosselins took their sweet time becoming one of the most disliked couples on television. Now, “stars” of reality series must arrive with a full-blown audience of folks ready to loathe their every move, gesture, hairstyle and wardrobe choice. “Jersey Shore” proved that.

• “Glee” (8 p.m., Fox) returns and introduces some new faces. The too-earnest Rachel falls for Jesse St. James (Jonathan Groff), the lead singer for a rival glee club and a hilariously self-involved character.

Meanwhile, the recently separated Mr. Shuster (Matthew Morrison) has a hard time navigating the single life.

Tonight’s other highlights

• “Nova” (7 p.m., PBS, check local listings) concludes its engaging two-parter, “Hunting the Edge of Space.”

• The top eight perform on “American Idol” (7 p.m., Fox).

• “30 for 30” (7 p.m., ESPN) presents “No Crossover: The Trial of Allen Iverson.”

• Ella fights Amanda on the season finale of “Melrose Place” (8 p.m., CW). Good riddance.

• Hurley mulls a new direction on “Lost” (8 p.m., ABC).

• “Obama’s Deal” on “Frontline” (8 p.m., PBS, check local listings) looks at the compromises made to pass the health care reform legislation.

• National Geographic offers the “Tudors” tie-in “Inside the Body of Henry VIII” (8 p.m.).

• Anna extends more invitations on “V” (9 p.m., ABC).

• Sarah contemplates confession on “Parenthood” (9 p.m., NBC).