Beauty Brands, 3514 Clinton Parkway, will join Redken to lead the “It Takes Guts to End Abuse” campaign through Nov. 1. The campaign will raise awareness and funding for End Abuse, a program that provides support to local domestic violence shelters.

End Abuse, formerly known as Reduce Abuse, was started by Beauty Brands in 2001 to raise money to combat domestic violence. End Abuse has raised more than $450,000 and benefited more than 50 domestic violence shelters nationwide through Beauty Brands’ grand opening events and annual campaign partnership with Redken.

Beauty Brands will sponsor the End Abuse campaign and donate 100 percent of the proceeds from Redken Guts volume-boosting spray foam sales to Women’s Transitional Care Services. During the campaign, the Redken Guts spray foam product will be sold for $7.98 instead of its usual price of $15.98. Beauty Brands customers can also directly support the shelter by adding a donation to their purchases.

For more information about the campaign, visit www.ittakesguts.org.