The New York Yankees have selected Gene Budig to be the honorary chairman of the soon-to-be-named football bowl game featuring teams from the Big East and the Big 12 conferences.
“Doc Budig was an easy choice for the Steinbrenner family,” Randy Levine, president of the Yankees, said when announcing a four-year agreement for the game that will be played in the new $1.5 billion Yankee Stadium.
Budig was president of West Virginia University and chancellor of Kansas University and was recognized for his commitment to increased academic standards for student-athletes.
The University of Nebraska graduate worked closely with principal owner George S. Steinbrenner during his tour as president of the American League. He is a co-owner of the Class A minor league team of the Yankees in Charleston, S.C., where he lives.