Teacher sells advertising space on schoolwork / LJWorld.com

Archive for Thursday, March 26, 2009

The paper for handouts in Jeb Harrison’s class at Pocatello High School in Idaho has been donated by Molto Caldo pizza. On each handout is an ad for the pizzeria.

Associated Press

March 26, 2009

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Pocatello, Idaho — Good morning, class, and welcome to U.S. history, brought to you by Molto Caldo Pizzeria.

In a cash-strapped Idaho high school where signs taped near every light switch remind the staff to save electricity, an enterprising teacher has struck a sponsorship deal with a local pizza shop: Every test, handout and worksheet he passes out to his students reads MOLTO’S PIZZA 14” 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of every page.

“I just wanted to find a way to save money,” said Jeb Harrison, who teaches history and economics. “We have to sell ads for our yearbook, for our school newspaper. I don’t think this small amount of advertising will change my classroom.”

School officials were not wild about the idea, but Pocatello High School Principal Don Cotant relented after Harrison explained the advertisements could help illuminate such topics as the Great Depression.

As school districts across the country face the worst economic outlook in decades, educators who have long reached into their own pockets to buy classroom supplies are finding creative ways to cover expenses. But selling ads on schoolwork is practically unheard of.

The 12,000-student school district in and around Pocatello is looking at a shortfall of up to $10 million next year because of expected cuts in state aid.

Molto Caldo Pizzeria, about a mile from the high school, agreed to supply paper for Harrison’s five classes — 10,000 sheets, valued at $315, and imprinted with a pizza ad. That should be enough paper for the rest of this school year and all of the next one.

Earlier this school year in San Diego, Rancho Bernardo High School math instructor Tom Farber allowed students’ parents and local businesses to pay $10 to print messages on quizzes, $20 for space on tests and $30 for final exams. Most parents printed inspirational messages, some started plugging their businesses. He raised $625 in one semester.