Dogs and cats have always been an important part of Martha Stewart’s world and this week, the always entrepreneurial lifestyle diva launched a new Web site dedicated to the world of pets.

At Marthastewart.com/pets you’ll find good information on the care of pets and adopting a pet. Yes, you do have to wade through a few photos of party animals in homemade costumes, but the bulk of the Web site is packed with tips on topics such as nutrition, grooming and pet gear. There is a also a blog “The Daily Wag” written about the lives of Stewart’s French bulldogs, Francesca and Sharkey. As you can imagine, these little dogs live the good life and often accompany Martha on exciting trips.

Practical expertise on caring for your “furred, feathered and finned friends” will be added regularly. There are DIY projects, such as a terrific cat house made of standard cardboard and, of course, recipes for homemade dog biscuits. There are videos on how to keep your pets from gaining weight and about how to choose healthy foods. And if you must, you can send in photos of your pets dressed as the Easter bunny.

In the end, it’s a good thing.