A McDonald’s restaurant in northwest Lawrence is getting a new look, while its owners plan to rebuild their oldest location in town.

Dobski & Associates this week started renovations of its 14-year-old restaurant at Sixth Street and Wakarusa Drive.

The face-lift will follow the “Forever Young” concept launched by McDonald’s Corp. in 2006, which brought a more contemporary appearance to the chain, as it began to count on healthier salads, upscale coffees and other products to drive growth.

In Lawrence, the restaurant will get an expanded kitchen, extended front lobby, new seating and decor, and an ordering system with double drive-through lanes.

The restaurant’s PlayPlace will close once school begins in mid-August, to give crews time to replace play equipment and install more seating and add play elements just for toddlers.

The project is expected to be finished by early October.

“We’re looking forward to the future and creating a new, comfortable and inviting dining experience,” said Marilyn Dobski, who owns Dobski & Associates with her husband, Tom.

The restaurant is the first of Dobski & Associates’ 14 area locations to get a “Forever Young” overhaul.

Next up for the company: replacing the McDonald’s at 901 W. 23rd, a location that opened in 1970. Tentative plans call for demolition of the existing restaurant and construction of a new one on its parking lot, sometime next year.