Archive for Wednesday, February 25, 2009

Campbell’s lowers salt in tomato soup recipe

February 25, 2009


Campbell’s tomato soup is one of the top 10 grocery items purchased each week in America, according to its manufacturer. That’s probably because the iconic pinkish soup still injects many with a feeling of comfort, childhood and home, not to mention 710 milligrams of salt per serving.

So it would seem silly to mess with this winning formula. Remember New Coke?

Still, the company announced last week that it has reformulated its century-old recipe to contain just 480 milligrams of salt per serving, a level considered healthy under USDA and FDA guidelines, company spokeswoman Juli Mandel Sloves said.

Before you start to stock up on the saltier version, Campbell’s notes that it has tested the new formula in 50 states and promises it maintains “the same great Campbell’s taste that people have known and loved for generations.” The sodium reduction was achieved through “lower sodium natural sea salt and leveraging its proprietary flavor enhancements.”

Sloves can’t discuss those enhancements; Campbell’s has patents pending on them.

The biggest question about the new tomato soup, scheduled to appear in supermarkets in August, remains: Will it taste as good on a rainy day when paired with a grilled cheese sandwich?


RoeDapple 9 years ago

Douglas R. Conant, Campbell's President and Chief Executive Officer is going to great lengths to "trim the fat", by improving recipes, eliminating non-profitable products and poor production techniques. Here is a CEO that wants to earn his bonuses.

imagold 9 years ago

Oh, boy...why mess with perfection? I'll give it a try, but I sure hope they haven't messed up the taste.

Sharon Aikins 9 years ago

They already have a lower sodium one. Great for us on limited sodium intake who love tomato soup. Tastes pretty good, only thing it needs is salt.

miker 9 years ago

I actually wrote them a letter about their "Lower Sodium" products & why they cost twice as much as their regular products. Especially if they use less ingredients... ...Didn't answer my question , they sent me a coupon for a free can of soup !

RoeDapple 9 years ago

Multi - Stocking up for Armageddon? Don't forget the ammo!


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