What costs more — a spark plug or a share of General Motors? A Sunday New York Times or a share of the newspaper company? A General Electric toaster or a share of GE?
In the surest sign of the depth of the recession, the products associated with these high-profile companies now cost more than buying a piece of the business.
Shares of some of the most renowned companies have come under assault as the worst recession in decades saps investor confidence and drags major stock indexes to their lowest levels since 1997. Despite Tuesday’s 3 percent gain, the Dow Jones industrial average is still off almost 50 percent from its 2007 high — and there’s little evidence it’s hit bottom.
“This is a time for the history books,” said Jim Coons of Coons Advisors, a financial consultant.
When the housing bubble began to burst, share prices began to cascade first in the homebuilding industry, but it spread quickly to almost every sector of the economy.
Today, a share of Hovnanian, one of the nation’s largest builders, can be had for 96 cents, less than it costs for a set of spare house keys.
Banks, stung by plummeting mortgage values, followed. A share of Citigroup Inc. which cost $55.66 at the beginning of 2007, now costs $2.60. ATM fees can total $3 or more for using an out-of-network bank card.
Since the start of 2007, shares in companies from every sector have been hit.
• General Motors shares have fallen from $30.30 to $2.22, less than the cost of a standard spark plug (about $3.79).
• New York Times Co. shares have fallen from $24.27 to $3.95, cheaper than the $4 cost of its Sunday edition.
• General Electric Co. shares fell from $30.30 to $9.08, cheaper than a GE two-slice bagel toaster at Wal-Mart, selling Tuesday on the clearance rack for $12.
• Office Depot is down from $38.27 to $1.26, less than a 12-pack of medium point Papermate BallPoint Stick Pens, which runs $1.89.
• US Airways has fallen from $53.89 to $3.66, less than the current $4 cost of two in-flight coffees.