Archive for Wednesday, February 11, 2009

Frugal holiday ahead

February 11, 2009


Even in this loveless economy, chocolate and a candlelit dinner have a date for Valentine’s Day. Diamonds and special-delivery flowers, though, are on the outs.

Lovers have their pick of promotions from restaurants and travel companies sensing an opportunity with Valentine’s Day falling on a Saturday this year. But that same calendar quirk may be making losers out of florists, since sweethearts won’t be ordering bouquets to the office.

Given the disappearance of more than 2 million jobs and many trillions in investments in recent months, many of the commercial trappings of romance may be in for a downsizing.

Research firm IBISWorld Inc. predicts spending for Valentine’s Day this year will fall to $28.6 billion, 4.8 percent below last year. The firm expects couples will choose chocolates or greeting cards instead of pricier gifts, such as jewelry and expensive dinners.


Use the comment form below to begin a discussion about this content.

Commenting has been disabled for this item.