Shoppers make holiday merrier by spending a little more

Bev Teames, left, and Richard Centeno take advantage of a sale at Target in Colma, Calif., on Saturday. Holiday spending was up a bit this year.

? Holiday shoppers spent a little more this season, according to data released today, giving merchants some reason for cheer.

The spending bounce means retailers managed to avoid a repeat of last year’s disaster even amid tight credit and double-digit unemployment. Profits should be healthier, too, because stores had a year to plan their inventories to match consumer demand and never needed to resort to fire-sale clearances.

Retail sales rose 3.6 percent from Nov. 1 through Dec. 24, compared with a 3.2 percent drop in the year-ago period, according to figures from MasterCard Advisors’ SpendingPulse, which tracks all forms of payment, including cash. Adjusting for an extra shopping day between Thanksgiving and Christmas, the number was closer to a 1 percent gain.

Last year, the economy was in “critical condition,” said Michael McNamara, vice president at MasterCard Advisors’ SpendingPulse. “This year, it’s in stable condition.”

Online sales were a particular hot spot, fueled by a big increase the weekend before Christmas as many shoppers were stranded at home by a major winter storm in the Northeast. They rose 15.5 percent on the season, though they make up less than 10 percent of all retail sales.