Vermont ? Mooove over, Holsteins. PETA wants world-famous Ben & Jerry’s Homemade Ice Cream to tap nursing moms, rather than cows, for the milk used in its ice cream.

People for the Ethical Treatment of Animals is asking the ice cream maker to begin using breast milk in its products instead of cow’s milk, saying it would reduce the suffering of cows and calves and give ice cream lovers a healthier product.

The idea got a cool reception Thursday from Ben & Jerry’s officials, the company’s customers and even La Leche League International, the world’s oldest breast-feeding support organization, which promotes the practice – for babies, anyway.