‘Kids Choice’ all about advertising

Jack Black hosts “2008 Kids’ Choice Awards” (7 p.m. today, Nickelodeon), featuring musical performances by 2007 winner and pop sensation Miley Cyrus and the cable network’s own in-house group, the Naked Brothers Band.

As the title implies, “Choice” reflects the selections of Nickelodeon’s young audience in 18 categories of entertainment, including television, movies and music.

“Choice” takes place just in time to pulverize the kids with promotions for the summer’s big movies. Tonight’s celebrity presenters and entertainers include Cameron Diaz, Steve Carell, Harrison Ford, Shia LaBeouf, Chris Brown, Hayden Panettiere and many others.

I’m particularly intrigued to see how Nick’s audience will react to Carrell’s summer movie project “Get Smart,” based on a very funny show that ran from 1965 to 1970. Will today’s 10-year-old warm to a series canceled years before his or her parents were born?

The “Austin Powers” franchise proved that young audiences will warm to the pop culture of an earlier epoch if it’s presented in a smart and singularly silly manner. But it may have been the exception that proved a rule affirmed on an almost annual basis by the flame-outs of big-screen revivals of such shows as “Sgt. Bilko,” “McHale’s Navy” and “Bewitched.”

¢ Hattie Morahan stars as the levelheaded Elinor Dashwood in the latest “Masterpiece Theatre” (8 p.m., Sunday, PBS, check local listings) Jane Austen adaptation, “Sense and Sensibility.”

Like most of these romances, “Sense” involves a family of females who finds itself one inheritance short of a comfortable situation. Potential suitors arrive in the form of an inconsistent would-be parson, a stoic soldier and a dashing neighbor who just might be a cad.

This “Sense” fleshes out some of Austen’s more delicate scenes – a steamy touch that may shock some sensibilities.

When it comes to Austen, I tend to defer to my wife. While I have spent decades worrying about the Mets’ starting rotation, she has read and reread all of her novels and rewatches most of the productions. She says, “Jane Austen novels are romantic and engaging precisely because they are not explicit,” and she wishes “Masterpiece” would leave it at that. Nobody wants to see a “Masterpiece Theatre” adaptation of Judith Krantz.

Today’s highlights

¢ A vampire hunter needs a lot of help in the 2006 cable shocker “The Insatiable” (8 p.m. Sci Fi).

¢ A new movie theater has a clientele to die for on “Torchwood” (8 p.m., BBC America).

¢ Ellen Page hosts “Saturday Night Live” (10:30 p.m., NBC), featuring musical guest Wilco.

Sunday’s highlights

¢ Scheduled on “60 Minutes” (6 p.m., CBS): interviews with Murat Kurnaz, an innocent man held at Guantanamo Bay; baseball statistician Bill James and Al Gore.

¢ Lisa craves second-hand smoke on “The Simpsons” (7 p.m., Fox).

¢ Our hero recovers from near-death in Holland to discover that the Revolution went on quite well without him on “John Adams” (8 p.m., HBO).

¢ Is it wrong for me to wish that villains from “24” would stumble onto the self-absorbed twits on “The Hills” (8 p.m., MTV)?