Archive for Wednesday, June 4, 2008

Hallmark cutting 335 jobs; manufacturing work may be coming to Lawrence

June 4, 2008


— Hallmark Cards Inc. is cutting 335 jobs in the U.S. and Canada as it consolidates its greeting card manufacturing.

The manufacturing work is being transferred to Hallmark's remaining manufacturing plants in Topeka and Lawrence, company officials said.

The Kansas City-based company said Wednesday it will eliminate 195 positions at its facility in Toronto immediately. An additional 80 positions at its Day Spring Cards plant in Siloam Springs, Ark., will be phased out in September and October.

Sixty positions at Hallmark's Sunrise Greetings plant in Bloomington, Ind., will be eliminated, beginning in January.

Company spokeswoman Julie O'Dell said distribution and other operations at those three locations will not be affected.


Steve Jacob 10 years ago

Not sure if Hallmark (or any greeting card company) will be in business 20 years from now.

Michael Throop 10 years ago

Linking to an article in The Pitch is laughable.Their goal is to make sure the phone numbers of the escort services they advertise are correct. I take no interest in what passes for "journalism" there.As to the Hallmark situation, it is a changing market,a changing marketPLACE and an evolving audience that DOES NOT buy CARDS.Why Hallmark continues to give away online cards is beyond me. But,that said,the traditional card may go the way of the Hummer in this generation, and Hallmark has to zero in on what will work for their long term survival.The days of vertical integration in ANY business will end soon.I am sorry the production artists can't sit around all day and make paper airplanes until a creative thought emerges.Those folks will have to decide if they wish to test their creative abilities on the open market.

Keith 10 years ago

Doubtful that any new jobs will surface, the folks working out there haven't had much to do for a few months now. This just means that the ever shrinking greeting card manufacturing pool is being consolidated once again. Much of the work has already left for China. Someday they will have to choose between keeping the Topeka plant or the Lawrence plant running.

Write2Know 10 years ago

They just need to invent a few more holidays to spur greeting card sales.

geniusmannumber1 10 years ago

monkfellow--I would argue that Pitch has much higher journalistic standards than, say, the publication on which you are now posting.OldEnuf--I don't disagree with you--layoffs and outsourcing are tough but necessary in a lot of cases. And I don't doubt that such is the case with Hallmark. Obviously, though, sympathy must go out to those laid off, particularly those who have been promised things by the company above and beyond "you will continue to have a job." (My evidence for this is, admittedly, anectdotal). Again, though, my problem with Hallmark is that they project themselves as more concerned about their employees and the community than the bottom line--that they're not just another faceless corporation. Added to that is that for the most part the local media tends to buy into that--particularly the Kansas City Star. I can't think of how many PR-flack written articles I've seen over the years treating Hallmark as a sort of benevolent, avuncular good neighbor. It irks me, and I know it operates to the detriment of those less credulous than me, who buy into it when they go to work there.

laika 10 years ago

"Why Hallmark continues to give away online cards is beyond me"Who is going to pay for glorified email or something, in the form of an ecard? This is 2008, not 1997.Also, the Pitch runs lots of great articles. Why is it impossible for them to maintain journalist integrity simply because of who their advertisers are? Perhaps you meant that they simply don't care about journalism, but Eric Barton's piece had many named sources and interviews with former employees, current management, people involved in outsourcing at Hallmark, etc. Sounds like good information gathering to me.

wysiwyg69 10 years ago

unless you have worked there in the last few years you have no idea what is going on out at the lawrence plant. It would not be far off to say that the hallmark goal is to have a few head machine operators and the rest of the workforce will consist of temporary laborers, being shuffeled in and out as the maximum time at one company is up, or as the business load decreases. if you know someone who works there or has recently quit just ask them. hallmark has become a place most people will not put up with.

OldEnuf2BYurDad 10 years ago

"Oh, but we're Hallmark! We're a family company! People are our most important resource!"This is a lame post. Layoffs often save companies, which in turn saves the jobs of the REST of the company's workforce. Hallmark cannot afford to pay people they don't need any better than Ford can afford to buy steel for cars they don't intend to build.No-one with any experience running a business would make a post like that.

geniusmannumber1 10 years ago

Oh, but we're Hallmark! We're a family company! People are our most important resource! be clear, it's the disingenuousness and the rank hypocrisy that bugs me the most; less so, the outsourcing.

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